Then it was the “muscle builder” that falsely pasted Will Ferrell’s head onto another body. There was the diet pill sold with the false representation that it was recommended by Oprah Winfrey and Rachael Ray. The FTC has taken law enforcement action agai nst promotions that falsely claimed to be endorsed by influential actors, journalists, or names in the news. And the latest slew of these ads on websites, in pop-ups, and on social media platforms deceptively feature panelists from TV’s “Shark Tank” and purported screenshots of the show. What they really are is what we call testi- phony-als: deceptive promotions that illegally and without authorization cut and paste famous faces into their ads. But what separates these ads from others is that they appear – emphasis on appear – to have the endorsement of celebrities and big names in the business world. They use a litany of iffy claims to advertise equally questionable products: “drop the pounds” diet pills, IQ-boosting brain supplements, CBD cure-alls, get- rich-quick promotions, and the like. It’s for sure you’ve seen ads like this online and in social media. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.Competition and Consumer Protection Guidance Documents.Enforcement Show/hide Enforcement menu items.We can’t wait to see all that is to come, and to have you along for the ride. We are grateful to everyone who has supported us on this incredible journey so far. That is the goal of Little ELF Products - Gift Wrapping Made Fun and Easy ! The Little ELF Gift Wrap Cutter makes holidays less stressful, so people, including yourself, can focus more time on family and what matters most. Little ELF solves big problems in simple ways. Upon graduating in June 2022, Perla now runs Little ELF full-time, working to launch it bigger than ever to change the gift wrapping industry. While at Stanford University, Perla ran his business out of his dorm room, while completing a major in Product Design, a perfect pairing for this creative and entrepreneurial mind. It is also a 'Best-Seller' product on Amazon. Since Little ELF aired on Shark Tank, Little ELF Gift Wrap Cutter can be found in retail outlets around the globe, available at Walmart, Target, Hobby Lobby, CVS, Kroger, Bed Bath & Beyond, amongst many other stores. I decided to pursue my idea further to see where it could go and what else I could learn about product development and business. With the desire to revolutionize how people cut wrapping paper, he created Little ELF! In 2016, I launched Little ELF Gift Wrap Cutter in high school and presented it to my teachers and peers through a fair. After watching his family and friends continuously struggle with cutting wrapping paper, he knew he could help. Little ELF was designed to solve the annoying issue associated with wrapping presents. I went through many different models, but ended with one that was the most Easy, Lightweight, and Fast. This led to Perla's passion for inventions at a young age, “During my high school senior year at The Winchendon School, I designed, prototyped, and worked on a patent for a project - a device that helps people cut wrapping paper.
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He was taught about big-picture thinking, how to visualize complex problems, and identifying needs in the world in order to help others. While this initially left him behind his peers, Perla soon learned that, when embraced, dyslexic thinkers have unique brilliance to share. Inventor Bryan Perla was diagnosed with severe dyslexia in second grade when it became obvious that reading, spelling, and fluency were an incredible challenge for him. He is an inventor at heart, “Dreaming, prototyping, and making new products is what makes me excited about the future.” For as long as he can remember, Founder and CEO, Bryan Perla, was creating and inventing.
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